social media usage and creation

 Social media usage and creation.

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Research the relationship between my space and the arctic monkeys. 

The band began with uploading the band’s demos to MySpace, this started one of the most notable early promotional campaigns in modern music history. It allowed the band to create a profile where users could play their music on demand, leave comments, and share tracks, these were revolutionary at the time. As a result, Arctic Monkeys’ MySpace page became filled with activity and support from followers, garnering an increasing number of plays and followers each day. The digital word-of-mouth facilitated by MySpace was crucial; it created a sense of community and belonging among listeners, and significantly, it did so on a global scale.

• Between 1993 and 2007 (14 years) what had changed about the way we accessed the internet and web content? (Research and post to your blog)- 
• The web has become more interactive and understanding through the introduction of the semantic web. The web can now be accessed by the general public.
• Find and Define the ‘Long Tail Theory – Chris Anderson 2006’ – Then explain how it applies to the financial success of: Anchorman: The Legend of Ron Burgundy & The Bee Movie (research and post to your blog)
• The long tail theory agrues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relativley few current bestsellers and blockbusters, provided the store or distribution channel is large enough.
• Anchorman (2004) is now a widely known success, but preformed poorly at the box office taking just 5 million worldwide and 85 million on release.
• However its avalibility through DVD sales etc made it a cult success reaching a wider audience.
• Long tail is only possible with the distribution channels avalible through development in the web and social media (Amazon, iTunes etc).
• Research and explain the impact of Web 2.0 technology in the distribution of Music& Video from independent creators – Use an example for each based on your research.
• The introduction of Web 2.0 caused independent companies to be able to market their musically easily across the web and social media. For example, the arctic monkeys self marketing on Myspace during the early 2000's cuased their career to sky rocket due to the audience interaction they gained across the world. 

How have technological developments led to an increase in successful sales through the 'long tail' modal, use examples to exaplin your argument. 

Technological development has led to an increase in successful sales through the long tale modal due to the increased communication across social media. Through the increase talk and speculation about things such as TV shows and films people create trending topics and memes which are shared from person to person and country to country, eventually creating a world wide talking point. For example, the Bee movie when released in box office did not make a large amount of money; however, due to the release on DVD, talk and speculation on social media and the release of the script online, many people became interested in this movie due to this constant talk and spectulation. Therefore, after its initial release it began to gain extreme traction which caused people to go out and buy this film on DVD in order to understand what everybody was hyping about.