LO3- understand how global industries use social media

LO3 Includes:

• How to develop a project
• Evaluating suitability of project development tools (social media/apps)
• Evaluating saying to reach an audience.

 Why is social media a useful tool for global industries when managing a project or campaign.

• It is cheaper to produce
• it reaches a world wide audiences within seconds
• they can use hashtags to target their primary audience (main audience)
• its interactive, you can share, comment, like and companies can communicate with their audience. 

In the exam, you must answer the campaign question first and give yourself 45 mins. 

Create a mind map of the following social media channels/tools:

Facebook, Instagram, Youtube, Twitter, Soundcloud, LinkedIn, Flickr, Spotify, Pinterest, Kickstarter, Snapchat and one more of your choice. 

For each one write

1. What each one is used for
2. how individuals/audiences use the channel/tool- example
3. how media professionals/producers use the channel/tool- example. 

How to develop a project-

Apart from personal and social by prosumers and grassroots productions (prosumers), social media is increasingly used by media professionals to generate ideas for from projects and use online tools and social media to collaborate. 

TASK:

1. :What is a prosumer? 
• A consumer and a producer. 

1. What does grassroots production mean? 
• Something which is made by a prosumer, usually funded through crowd funding.

1. Name three documents/softwares taught in U2 that are used to manage a project/production in the pre-production stage.
• Production schedule 
• Microsoft teams
• Excel

Give an example of a virtual team working tool- 

• Microsoft teams
• Slack
• Trello
• Google Workspace