LO4- Know how to plan and manage a social media campaign

 Lo4 includes:

• Understand objectives
• Logistics
• Justification of content
• Evaluating a social media campaign

Purpose and features of social media channels:

1. State three features that most have in common.

• Communication (texting friends/family)
• Used for entertainment
• Producing content

2. State which ones are best for audio, audio-visual, images or text- explain why.

• Audio: Spotify, Soundcloud
• Audio-viusal: TikTok, Youtube
• Images: Instagram, Pintrest, Facebook
• Text: Snapchat, Twitter, Messenger, LinkedIn,

3. Which ones would be more useful for crowd sourcing- why? 

• Pinterest as you can get inspiration for mood boards etc from pictures which other people have posted previously, you can make different albums and collections to the different ideas you may have. 
• Twitter as well as you can create threads of recipes or different skills and tutorials for different platforms such as Adobe therefore you can collaborate with others to gain different skills through communication. 
• Soundcloud is also good for crowd sourcing as it is a community based app where people can message and comment on songs in order to give tips/share different skills. 

4. Which ones would be most useful for crowdfunding- why?

• Kickstarter, as this app is specifically used for people to help and fund different projects which they interesting and would like to see to be produced. You can scroll through different projects and chose whether to fund it.