Friday, 5 September 2025

Introduction into Unit 6

 Introduction

Tested on 3 things:

1. Understand the ways in which online technologies and social media products have created a globalised, connected society and how such tools are used by media producers. 

  • Online technologies- Social media is a big part of online technologies, however their are also online technologies which help us to complete pre-production, production, distribution and exchange of media (apps and websites). e.g., Word can be used to create a script for pre-production
  • Social media products- All channels, different campaigns, how institutions do this as well as how prosumers do so as well. 
  • Globalised/globalisation- we are as users of online technology all connected across the entire world/globally. It has effected how we produce and distribute media products. This has therefore made it easier and cheaper to create products. 50 years ago only conglomerates or media gods would be able to produce and distribute products as they had the money and resources, however we are now prosumers (producer and consumers) as we can now also create these as we are a part of globalisation. 
  • Media producers- as a globalised society our producers are conglomerates/media gods and prosumers (producers and consumers). 
2. Evaluate the positive and negative impacts of social media on buisnesses, individual users and producers. (Heliwell)
  • Positive e.g.,- cheaper, easier to rech larger audiences
  • Negative e.g.,- only reaching a certain demographic, trolls, fake news.
3. Understand and evaluate issues surrounding censorship and regulation of social media, and the impact this has on media products and distribution. (Heliwell) 


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