- Mandatory unit for the Diploma (2 A-levels)
- Paper is out of 60 marks
- Section A (theoretically)(heliwell): Asks you to demonstrate your knowledge of social media and globalisation- they ask you to name hardware, software or websites or the ways they can be used.
- Section B (Practical): asks you to apply your knowledge and understanding and use your creativity to plan a social media marketting campaign.
- Exam command words: Identify, explain, give reasons, refer to a case.
Friday, 5 September 2025
Overview
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LO4- Know how to plan and manage a social media campaign
Lo4 includes: Understand objectives Logistics Justification of content Evaluating a social media campaign Purpose and features of social me...
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Introduction Tested on 3 things: 1. Understand the ways in which online technologies and social media products have created a globalised, c...
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