Intorduction into Unit 6- Development of online technologies

 Development of Online Technologies

Web 1.0

• Sir Tim Berners-Lee (1991) invented WWW (World Wide Web)
• It was only used as an information space for educators and scientists (to send back and fourth information/data/research, e.g., Oxford uni to Harvard uni)
• 1995- The web is commercialised to private buissness sectors, now buisness owners are using this to share information on their company.
• It is the Read, Write web. 

Web 2.0

• Tim O'Reilly and Dale Dougherty (2004) Websites offering opportunities for: Audience participation, collaboration.
• David Gauntlett (2004)- This is the age of the prosumer
• Traditional model of media conglomerates or media 'gods' delivering content to the audience has been broken down.
• Interactive web

Task

1. Audience participation: audiences/the general public having the ability to interact/engage on the web. 
2. Collaberation- muliple people working together on a project/website.
3. Prosumer- a cunsumer of content who now also has the ability to produce it as well. 
4. difference betweeb Web 1.0 and web 2.0- Web 1.0 is only used for educators/scientists while 2.0 can be accessed by the general public to use. 
5. How can they develop for web 3.0- with the use of artificial intelligence and algorithums. 

Web 3.0

• Known as the semantic web, it understands what we are doing and searching as it knows our behaviours on our personal devices. 
• John Markoff (2006)- the web is becoming more intelligent
• It learns audiences habits and preferences, otherwise known as the semantic web.
• Uses web searches and visits to personalise material.